Five Ways To Choose The Right SEO Expert
Do you currently have a website that is not receiving enough traffic? If that is the case, it is probably a lack of proper search engine optimization. The reason that you are not receiving quality organic traffic is that your pages are not showing up on the first page of the search listings. You may have chosen your keywords wisely. You have probably targeted buyer’s keywords, and longtail keywords, yet none of them are bringing you in additional traffic. At this point, you will need to hire a SEO expert that can assess your situation and make changes that can help you get more targeted visitors. There are five ways to choose the right SEO expert. By using these tips, you will soon have a substantial amount of targeted traffic courtesy of one of these professionals.
What You Should Know About Your SEO Expert
Before you choose an expert to implement search engine optimization strategies, you need to know a little bit about what this marketing strategy is. You will probably know that it allows you to receive free visitors through organic search engine traffic, but beyond that, you may not know how to achieve good results. You may be posting articles every day on your website, but none of them are being found. It is also possible that you are using the right keywords in your title, and in the body of your articles, but this is also not working very well. SEO is a combination of two sets of strategies. You are going to optimize your website, and you are also going to generate links that will point back to your website from all over the Internet. These two strategies work together to create successful search engine optimization campaigns. It all begins with on-site optimization.
Overview Of On-Site Optimization
Every search engine optimization expert is going to begin with optimizing the website that you have which market your products. They are going to examine the structure of the website, its general appearance, and the type of theme that you are using to promote your products. They will consider the content that is on every page. This will begin with the homepage, and then they will look at each individual page that you have posted. They will then consider the type of image is that are on each page, and the videos that you should have invented. There should be a internal linking structure. This will include links from the homepage to sub- pages, and links from the sub- pages to related pages throughout your entire website. Additional links will include outbound links that are pointing to websites that are authority sites, similar to what Wikipedia does on each page that it will post. After they have assess this, they will then move on to off-site optimization strategies.
What Is Off-Site Optimization?
Many people refer to this as link building. You are effectively getting backlinks from different Web 2.0 properties. They should be on different servers, or at least on different IP addresses, and the links that are pointing back should be contextual. The more relevant the content in relation to the content you have posted, the more powerful the link will be. Additionally, they will make sure that links that are pointing at your website have domain authority and page authority. Although Google PR or page rank used to be important, it is no longer a valid way of assessing the power of backlinks. These search engine optimization experts will create backlinking campaigns for you. They usually have a vast PBN or private blog network that they are using to post links quickly. They will assess how many of your pages have links pointing to them, and then devise a schedule by which to boost your ranking for each page by pointing links to all of your pages.
How To Evaluate The SEO Expert That You Find
The companies that offer these services will offer packages. This will involve implementing off-site and on-site SEO Expert techniques. They will do everything that has already been discussed, plus they may also branch off into video marketing and social media marketing to improve your positions on the web. They will also make sure that you will be posting every week. It is important to do this to maintain your ranking. This is a strategy that is often overlooked, but Google and other search engines are looking for consistency along with proper optimization. Your evaluation of these companies will be dependent upon the type of packages that they offer. They should also have testimonials on their website from customers that were happy with their services. These are all indications that they are a competent business that understands what they are doing. Competent companies can generate top rankings for their customers in a very short period of time.
5 Ways To Choose An SEO Expert
Now that you understand the basics of SEO Expert, and the type of packages that these companies will offer, you need to now evaluate all of the ones that you can find. When you search for search engine optimization companies on the web, those that are ranking well in the organic listings are likely capable of doing the same for your website. You will then look at the packages that they offer, and this is where the evaluation comes in. First of all, they need to offer on-site optimization packages. Second, they should have off-site or link building packages. Third, they should offer additional packages such as consulting, video marketing, social media marketing, and will also evaluate your website if you need to know what is wrong with your current site so that changes can be made. Fourth, the business must have quite a few positive testimonials that you can find online or on their website. This will be an indication that they are performing well, delivering excellent results for the customers that they have. Finally, the prices that they charge for their services should be very reasonable. You should be able to look at several different SEO companies, and the one that you choose will be both highly recommended and will offer reasonable prices for their packages. All five of these factors need to be evaluated, and once you are done, you will know exactly how to choose one of these SEO companies.
How Quickly Can They Deliver Results?
The speed at which they are able to deliver results is solely dependent upon their capabilities. For example, if they have a vast private blog network, and they have a team of people that can make posts, update your content, and do this on a consistent basis, they are likely the right company for you. Smaller businesses that only have one or two people working might take a lot longer. SEO strategies are time-consuming, but the benefits are well worth the wait. It may take them a couple months to get some of your pages into top positions above the fold, but once they do, you will see a dramatic rise in the number of targeted visitors that you are receiving. The fastest results tend to come from those that offer video marketing. This is very true for local businesses. They can target a local keyword with a video on YouTube, and they can sometimes see results in just a few weeks.
Additional Packages That They May Offer
One of the best additional packages that many of these companies offer is for social media. They will create Facebook, Twitter, LinkedIn, and other social media pages in order to generate visitors in this manner. There is some debate as to whether or not the links that they post on social media pages will help improve your search engine positions. At the very least, you should be able to get traffic within the next few days because people are going to go to your website. It is important that they offer a video marketing package. Again, the links may not be valuable, but the ability to position these videos on page 1 is invaluable. It will point directly to pages on your website through a link in the description, as well as links that can be set up in the lower thirds. Once you have consistent videos being submitted, you will see an incredible increase in targeted traffic. This may also help with your ranking, but even if it does not, you will see fantastic results from video marketing on platforms like YouTube and others.
How Many Websites Can They Handle At Once?
One other factor to consider is how many websites these businesses will be able to handle. For example, if you only have one website for your business, almost all of them can provide these services without any problem. On the other hand, you may have five websites that you would like to optimize. Smaller companies simply don’t have the time. Therefore, you need to find a business that will handle the number of websites that you need to have optimized, and they may even provide a discount because you are having them work on several websites at once.
Does The Business Need To Be In Your City?
There is a common misconception that the SEO business that you choose to work with needs to be in close proximity to your physical location. These companies can work from anywhere in the world. For example, if you have a business that you are operating in New York, you can use a California-based search engine optimization company. Everything that they are going to do is over the Internet. Once they have your login information, they can continue to make posts, update your website, and submit videos and social media posts from wherever they happen to be. They might be vacationing in Thailand, yet they are still able to optimize your website and help you generate more traffic if they have an Internet connection.
How Long Does It Take To See Significant Results?
Many of the companies that use only on-site and off-site optimization may take up to two months or more for you to see any type of noticeable change. If you have pages that are ranked beyond the third page, it may take a couple months for them to reach the first page of the listings. It also depends on the competition that you are facing. If you are targeting extremely difficult keywords, or if you are in a competitive marketplace, it could take months to see positive results. That is why many of these companies will use video marketing while the pages are ranking so that their clients can see traffic coming in within a few days or a week.
How Long Must Use SEO Companies?
It is recommended that you work with one company for at least six months. This will allow them to optimize your website, build links pointing back to your site, and allow the search engine algorithms to make the changes and updates that are necessary to improve your traffic. You could work with more than one company if you wanted to. This would allow you to see which ones are producing the best results. However, in regard to how long you need to work with each company, it should be at least half a year to improve your search engine positions.
Choosing the right SEO expert is not rocket science. It’s simply a matter of choosing the right company based upon the services that they offer in the track record that they have. If they have reached top positions with their own website for search engine optimization keywords, then they should be able to take your keyword phrases and rank them just as easily. As long as they are given enough time, they should be able to rank even the most difficult keyword phrases and help you generate more traffic than ever before. This time consuming process should always be handled by search engine optimization companies that have the expertise that is required to help your business obtain more targeted traffic. Use these tips to start searching for one of these companies. It will be a decision that could literally change the profitability of your company in just a few short weeks or months.